Jojo

01 Nov 2019

I bought this jacket from a guy I met whilst having a coffee

“I bought this jacket from a guy I met whilst having a coffee” says Jojo of his favourite 1950’s RAF Cold Weather Parka. It is a sentence that sums up Jojo’s approach to business pretty well. As the owner of Rag Parade, a specialist in men’s military, workwear, footwear and sportswear, Jojo spends much of his time travelling the world on the lookout for top quality gear – whether that be from an obscure store up a hidden staircase in Japan or just while he’s grabbing his morning coffee. Due to the fact Jojo is an avid collector and also a shopkeeper he has to be strict to keep his hoarding tendencies at bay. “I always ask myself a few key points: Will I see it again? Have I got anything similar? I always look for quality when buying new stuff and the fabric is really important. At the moment I think I’ve got enough clothes to last me a few lifetimes!” Photos by GEORGINA.

Jojo Wears

1
Spellbound jacket, originally made in Japan and swapped with a customer
1970’s Izod Lacoste Polo, second hand from a customer
Trousers, second hand from Amsterdam
1977 Nike Waffle Trainer, vintage from Japan

2
1999 Italian Navy Pumps, vintage from Superga
Orange 1970’s RAF Mountain Rescue Smock, vintage
1960’s Ventile Royal Navy Deck Pants, vintage

3
1989 CP Company Millie Miglia Race Jacket, vintage
1990’s Royal Navy Cargo Trousers, vintage
1985 Nike Oceania trainers, vintage

4
VTG 1990’s RN Cargo Pants, vintage
1950’s Royal Air Force Ventile Extreme Cold Weather Parka, vintage
Grenson Split Toe Derby Shoes, vintage

5
1850’s French Prison Jacket, vintage
WW2 USMC P-41 Herringbone Twill Jacket, vintage
USMC – US Marine Corps, vintage
1990’s Royal Navy Cargo Trousers, vintage
1970’s Adidas SL72, vintage

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